Seller's Guide

Marketing Timeline

Sell Your Home Faster

PLANNING PHASE
  • Listing Agreement

  • Agency Relationship

  • Seller Introduction to Exclude from MLS (during the off-market period)

  • Complete Disclosure Package

  • Solicit Property Improvements - Painting, Staging
  • Open Pre-Escrow
  • Initial Professional Photographs
  • Marketing Document and Collateral

OFF-MARKET SALES PREPARATION
  • Internet, Network, and Client Based Promotion
  • Flyer Marketing Which Propagates on 12+ Independent Websites
  • Live on All Print/ Internet Channels
  • Color Brochures
  • Top Agent Network Post of Off-Market Listing
  • Call Area-Specific Agents to Inform of Off-Market Listing
  • Dedicated Property Website
  • Coming Soon Open House Newsletter 
ADVISORY PHASE
  • Finalize Pricing Strategy
  • Finalize Marketing Materials
  • Publish Complete Disclosure Package
  • Add to Multiple Listing Service (On-Market Sales)
  • New Listing Agent Caravan
  • Twilight Tour
  • Opening Reception/First Sunday Open House
  • Saturday/Sunday Open House
  • Email Blast to Agents and Brokers
  • Broker Tours (On-Market Sales)
AGENCY PHASE
  • Daily Status Report Conference Call
  • Weekend Traffic Reports
  • Review Offers
  • Negotiation 
  • Execute Purchase and Sale Agreement
DUE DILIGENCE
  • Facilitate Due Diligence
  • Work with Appraiser to Provide Support of Value
  • Assist with Closing Procedures per Owner's Request 
POST-SALES CHECKLIST
  • Introduction to Escrow Manager

  • Escrow Coordination

  • Signing at Title

  • Transfer of Title

  • Disbursement of Funds to Seller

  • Keys and Garage Remotes Given to New Owners

Work With Gertrude

Buying and selling a home is one of the most important financial and emotional decisions you will ever make, so I can appreciate the magnitude of what is entrusted to me. Clients have reaffirmed their trust and loyalty by referring friends and colleagues.

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